Ashley Ann Customer Experience

How we ensure we understand your tastes and requirements
so we can create your dream kitchen

Buying a new kitchen is obviously not something that most people do too often. In fact, a new kitchen is an investment many people only make a few times in their adult life – though for some it will be more frequent and perhaps after each home move. In any event, getting every aspect of the design right is clearly vital, and it’s the job of our experienced and skilled designers to make sure this happens. So before they start on any actual design work, they’ll discuss with you a whole range of issues with these being the main ones…

1. Style

As a start point and at a very base level, your designer will ask if you want a modern style, a more traditional style or even something in-between. The design possibilities are literally endless when different door styles, colours and finishes etc. are all taken into account, but the overall look and feel of what you have in mind is a useful start point. At a level down but still with style very much in mind, they’ll discuss with you whether you’d like cupboards and draws with handles or handless – though it will, of course, be no problem for them to look at both options if you’re undecided.

2. Budget

Obviously, your designer will provide a detailed cost breakdown once the overall design is agreed, but close to the beginning of the process, it’s important you give them an idea of the sort of budget you have in mind. This will then mean that your designer can work with you on design, finish, work surface and appliance options etc. which don’t take the project outside of the agreed budget figure.

3. Workspace

This is super-important because not only does your kitchen have to look fantastic but it also needs to work superbly for you on a practical level – and especially if the available space is limited. So this part of the discussion will be all about how you’ll be using the kitchen and how much storage you need, with a key consideration being the extent to which you’ll be preparing meals from scratch.

4. Eating area

Even if you have a dining room in your home, most people now also favour having at least some provision for eating in their kitchen. So this could be a table, an island or peninsular coming off a work surface – or of course a combination of these options.

5. Appliances

There’s a fair bit to consider and discuss here, and including both aesthetic and practical requirements. For example, if your taste is for a very contemporary kitchen and you love to cook, then your designer will probably be recommending a Neff ceramic hob and Neff ‘Slide & Hide’ ovens. But for a more traditional look, you might favour a range cooker. And then there’s refrigeration to consider – both size and design (e.g. hidden away as a fitted unit so the door just looks like a cupboard, or in full view as an American-style full-height fridge). If you have a utility room then appliances such as washing machine and tumble dryer would normally go in there, but if no then your designer will discuss with you where in the kitchen they’re best located.

6. Work surfaces

There are plenty of options here, though depending on your budget it’s likely that cost will have a bearing. As a start point, a laminate work surface will be relatively low cost, with a solid surface such a granite being more expensive – but will look fantastic and for some people is worth the extra money. Your designer will be able to show you a huge range of work surface options to help the discussion along.

Of course, there’ll be lots of detailed things to also discuss and you’ll no doubt have plenty of questions for your designer, but these six headings will form the basis of much of the discussion.

And remember: we’re very happy to help and advise on a possible new kitchen, even if you haven’t definitely decided to go ahead and just want to get some initial ideas.